As an online marketer, you often hear people say that they want their company to be easier to find in the online world. One of the most frequently asked questions to an online marketing agency is: 'how do I get higher in Google?'.
To make a long story short, you can't just do this with beautiful texts. Content creation and on-page optimization is just the beginning… To eventually get a higher position in Google's organic search results, you will have to work on the value and popularity of your website and pages. You do this with the help of link building.
Link building is actually nothing more than collecting links on other websites that point to your own website. For example, if someone finds your blog interesting and shares it via social media, you have an external link to your website. You can also search for relevant, high-quality websites yourself to place a link on. However, there is more to this than posting a link. There are several points that you should take into account, simply because Google considers this important. One of the most important points is building a natural link profile.
When requesting external links, it is important that a balanced distribution and a natural link profile is created. This means that you collect links on quality websites with different domain values and that you use various anchor texts. To ensure that you create diversity in your link profile, it is also important that you not only collect links for your homepage, but also for other website pages.
When link building is done wrong, it can have a negative impact on your position in Google and that’s the last thing we want! Our SEO specialists are therefore happy to help you develop and implement a good link-building strategy.
You can request as many links as you want, but to really make a difference, all pillars of SEO must be in order. In addition to link building, that is also the content and technology. Therefore, always ensure SEO-friendly content on your website and make sure that the technology of your website is in order.
It is important that you do not just place an external link on every site. For example, some websites have a high spam score, which means that they are poor-quality websites. You would rather not have a link on it!
Improve your website's search engine rankings and drive more traffic with our comprehensive SEO services. Our team of experts will analyze your website and develop a customized strategy to increase your visibility online. Contact us today to take your online presence to the next level.